The Importance of Social Media Marketing

Social Media marketing has become an essential and integral part of digital advertising for businesses in our modern-day times.  The whole world connects via the internet and millions of people, (and potential customers), are present on at LEAST one of the social media platforms that are out there today. Social Media has become one of the most important avenues of digital marketing to put your business in front of a massive audience and bring awareness to your brand and its’ products and/or services to boost your sales and leads.

Here are the main reasons why social media marketing is important for your business:

1). Engaging with Potential Customers

Your customers are already digitally living and spending time on the various social media platforms that are out there. It is an environment where you can instantly reach and interact with customers on a personal level. However, not all social media platforms are effective for all businesses. It depends on what type of business you have and who your target audience is. Conducting in-depth market research can assist in helping you determine which social media platforms your target market uses the most, the times of day, (and what days), users are most likely to be engaged.  When you connect with your potential customers, you can capture their attention with effective content and relay your brand message and what you have to offer; therefore, establishing yourself in your target market.

2). Improve Your Brand Loyalty

Having a social media presence and practicing effective social media marketing makes it easier for your potential customers to discover you, connect with you and learn more about your business.  This assists in establishing and improving customer conversions and retention. Social media is also a very effective channel of communication where customers can connect directly with you.  This is another opportunity for you to shine and convert those leads!

3). Social Media is Cost-Effective

Social media marketing is one of the most cost-effective avenues to incorporate in your business advertising strategy. Most networks are free to sign-up for an account and running effective digital campaigns for your business does not have to break the bank through social media. It is all about producing effective content through copy, graphics and video.  How your message is written and displayed is KEY.

4). Increase Website Traffic and Boost SEO Rankings

Social Media marketing is a major way to help lead potential customers to your website and increase your website traffic. When you share quality content on your social media channels, you are also providing an instant avenue for people to be easily led to your website to further explore your brand, and learn more about how your products or services can benefit them. The more present you are on your social media accounts, and the more you employ social media marketing into your business, the greater the inbound traffic you will generate for conversion opportunities. The Google algorithm that captures a successful website ranking is constantly evolving. There are many factors that come into play. To rank websites, Google uses web crawlers that scan and index pages. Every page gets rated according to Google’s opinion of its authority and usefulness to the end-user. Your social media presence plays an important role in this. If you are consistently active on social media with quality content, search engines will calculate your brand is credible and valuable.

Social Media marketing is a low-cost avenue of getting your brand out into the public eye and connecting with potential customers. In todays’ times, it is almost impossible for any business to excel without a proper social media presence and digital marketing strategy. Consistent Social Media marketing will lead you to new customers, establish your brand as an authority in its’ field, better SEO, and open doors to many other potential business opportunities.

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